Willow brought together Nordic, modern farmhouse, and Pacific Northwest influences at an apartment community near Lake Oswego. As lead designer, I developed an identity that connected those influences with the needs of professionals, commuters, and young families. The brand needed to communicate a quieter place to come home to while keeping the convenience of its location in the picture.

I used soft greens, warm neutrals, and organic typography to draw the nearby creeks and green spaces into the identity. I carried that approach through the website, social launch, and signage, then adapted it to the practical needs of the building. Leaf patterns and tree-inspired amenity names connected the wayfinding to the identity, while bold botanical graphics brought warmth to the garage’s concrete walls. Those details gave the brand a useful role in how residents experienced and navigated the property.

Brand Identity
Brand Strategy
Branded Merchandise
Concept Development
Environmental Graphics
Image Curation
Naming
Pattern Design
Print & Collateral
Signage & Wayfinding
Social Media Design
UX/UI Design
Website Design

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Lead Designer - Bre Tauscher

Creative Director -Jennifer Bryan
Senior Strategist -Jamie Bourgidu
Senior Designer - Danielle Breck

Designed under the direction of Think Joule

Client Team
Greystar - Property Management

Fabrication
Forge Graphic Works - Sign Fabrication
Meyer Sign Co. - Sign Fabrication & Installation

Development
Shorenstein Properties - Developer

Architecture & Construction
GBD Architects - Architecture
Deacon - General Contractor