Willow Apartments is a new multi-family community on the outskirts of Lake Oswego, shaped by a blend of Nordic, modern farmhouse, and Pacific Northwest influences. I developed a brand identity that reflects the surrounding landscape while appealing to working professionals, commuters, and young families looking for a balance of suburban calm and urban access.

The visual system draws from its natural setting, using soft greens, warm neutrals, and organic typography to create a sense of ease and approachability. That language carries through everything from the website and social media launch to signage, wayfinding, and environmental graphics, helping create a cohesive first impression that feels consistent and welcoming. Across the property, subtle material references and botanical details tie everything together, bringing warmth and character into both interior and exterior spaces.

Brand Identity
Brand Strategy
Creative Development
Environmental Graphics
Naming
Pattern Design
Photo Curation
Print & Collateral
Promotional Items
Signage
UX/UI Design
Website Design

—

Creative Director -Jennifer Bryan
Senior Strategist -Jamie Bourgidu
Lead Designer - Bre Tauscher
Senior Designer - Danielle Breck

Designed under the direction of Think Joule

Client Team
Greystar - Property Management

Fabrication
Forge Graphic Works - Sign Fabrication
Meyer Sign Co. - Sign Fabrication & Installation

Development
Shorenstein Properties - Developer

Architecture & Construction
GBD Architects - Architecture
Deacon - General Contractor