220 reimagines a historic office building in Portland's Old Town as a vibrant workplace that reflects the neighborhood's evolution. Inspired by the energy of a district in transition, I developed a bold visual identity spanning environmental graphics, wayfinding, leasing materials, digital assets, and branded experiences that bring new life to the building.

At the heart of the project is Flora + Fauna, a large-scale mural by Martin French Studio that became the foundation for the entire brand. Drawing from its expressive forms, color palette, and cultural references, I extended the artwork throughout the building with custom graphics, artwork, signage, collaborative workspaces, and marketing materials, creating a cohesive experience that connects the architecture to its neighborhood while celebrating creativity, community, and renewal.

Art Consultation
Brand Identity
Brand Strategy
Creative Development
Digital Strategy
Environmental Graphics
Naming
Pattern Design
Print & Collateral
Signage & Wayfinding
Promotional Items
UX/UI Design
Video
Visual Curation
Website Design

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Creative Director -Jennifer Bryan
Senior Strategist -Jamie Bourgidu
Lead Designer - Bre Tauscher
Senior Designer -Danielle Breck

Designed under the direction of Think Joule

Muralist
Martin French

Real Estate
JLL - Leasing
Kidder Mathews - Property Management
CRA - Development

Interior Design
Vivi Design Co.

Architecture
SERA Architects
LRS Architects