As lead designer for 220, an office building in Portland’s Old Town, I developed an identity that bridged two distinct visual directions. Flora + Fauna, the expressive, nature-inspired mural by Martin French Studio, needed a strong presence alongside the building’s modern, geometric exterior and interiors. I balanced those influences so the brand felt connected to the architecture while giving the mural room to define the property’s character.

I carried that balance through leasing materials, digital applications, and signage. I also created artwork and designed a wide range of branded installations across the lobby, lounge, fitness center, and leasing center. Each area served a different purpose, which shaped how I applied the identity. Working with fabricators, I considered scale, materials, and placement to integrate each piece into its surroundings. This approach gave the shared spaces their own character while keeping the art, architecture, and brand connected throughout the building.

Art Consultation
Brand Identity
Brand Strategy
Branded Merchandise
Concept Development
Digital Strategy
Environmental Graphics
Image Curation
Naming
Pattern Design
Print & Collateral
Signage & Wayfinding
UX/UI Design
Video
Website Design

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Lead Designer - Bre Tauscher

Creative Director - Jennifer Bryan
Senior Strategist - Jamie Bourgidu
Senior Designer - Danielle Breck

Designed under the direction of Think Joule

Muralist
Martin French

Real Estate
JLL - Leasing
Kidder Mathews - Property Management
CRA - Development

Interior Design
Vivi Design Co.

Architecture
SERA Architects
LRS Architects