The Jefferson sat directly across from busy train tracks in Vancouver’s historic railroad district, making perceptions of the location part of the design challenge. As lead designer, I drew on boxcar-inspired color blocks, bold typography, and train-travel references to build a playful identity around that setting. Giving the railway a positive role in the brand connected the apartments to the character and history of the neighborhood.

I carried that direction into the website, marketing materials, signage, and environmental graphics. Branded tile installations and transit-inspired posters brought the railroad references into the building, making them part of daily life at the property. Working across screens, print, and physical spaces meant considering how the same visual ideas behaved at very different scales. I kept the elements simple and strong enough to make that jump without losing their character.

Art Consultation
Brand Identity
Brand Strategy
Branded Merchandise
Concept Development
Environmental Graphics
Image Curation
Naming
Pattern Design
Print & Collateral
Signage & Wayfinding
UX/UI Design
Website Design

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Lead Designer - Bre Tauscher

Creative Director -Jennifer Bryan
Senior Strategist -Jamie Bourgidu

Designed under the direction of Think Joule

Property Development
HSP Properties

Indigo Awards 2023

• Gold in Branding for Real Estate

• Silver in Branding for Graphic Design