The Jefferson brought new energy to Vancouver's historic railroad district by embracing what made the site unique rather than trying to hide it. Inspired by the rhythm, color, and movement of passing trains, I developed a bold brand identity that transformed the building's location into one of its biggest strengths. Vibrant color blocking, confident typography, and industrial influences created a playful personality that stood out in a competitive market.

The identity extended well beyond the logo through a custom website, marketing materials, environmental graphics, branded tile installations, transit-inspired posters, and signage that carried the story throughout the property. The result was a cohesive brand experience that celebrated the neighborhood's history, helped reshape perceptions of the area, and contributed to a successful pre-leasing and lease-up.

Art Consultation
Brand Identity
Brand Strategy
Creative Development
Environmental Graphics
Naming
Pattern Design
Print & Collateral
Photo Curation
Signage & Wayfinding
Promotional Items
UX/UI Design
Website Design

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Creative Director -Jennifer Bryan
Senior Strategist -Jamie Bourgidu
Lead Designer - Bre Tauscher

Designed under the direction of Think Joule

Development
HSP Properties

Indigo Awards 2023

• Gold in Branding for Real Estate

• Silver in Branding for Graphic Design