The Frankie is a new multi-family property in SE Portland’s Brooklyn neighborhood that blends affordable and market-rate housing with graphic design, environmental branding, and curated artwork through a collaboration with ArtLifting, a social enterprise representing artists with disabilities. Design acts as a connective framework, integrating identity, signage, wayfinding, and environmental graphics to bring art into the everyday experience of the building.

Positioned at the intersection of Franklin and Milwaukie, the name “The Frankie” plays off its location while giving the property a playful, approachable personality that carries through the visual system. I developed a cohesive set of branding and design touchpoints, from large-scale wallcoverings and environmental installations to signage and artist plaques that share the stories behind each work, creating a unified system where art, identity, and place reinforce one another.

Art Consultation
Brand Identity
Brand Strategy
Creative Development
Environmental Graphics
Naming
Pattern Design
Print & Collateral
Promotional Items
Signage & Wayfinding
UX/UI Design
Visual Curation
Website Design

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Creative Director -Jennifer Bryan
Senior Strategist -Jamie Bourgidu
Art Director -Danielle Breck
Lead Designer - Bre Tauscher

Designed under the direction of Think Joule

Client Team
Greystar - Property Management
ArtLifting - Art Curation & Artist Partnership

Development
High Street Residential - Developer
Trammell Crow Company - Development Partner