As lead designer, I developed The Frankie’s identity, marketing collateral, signage, and environmental graphics for an apartment community in Portland’s Brooklyn neighborhood. The identity needed to be distinctive on its own and flexible enough to bring a varied art collection together. I treated the brand as a frame for the artwork, giving the property a consistent visual identity while leaving room for each artist’s style to come through.

I developed concepts for incorporating the ArtLifting pieces into the building, then worked directly with the fabricator to format and adapt the artwork for installation. I considered scale and placement so the artwork and branded elements complemented one another and felt connected to the surrounding space. I also designed several branded installations from scratch, extending the identity into the physical environment. Together, these elements gave the property a recognizable character across printed materials, signage, and spaces residents used every day.

Art Consultation
Artwork Integration
Brand Identity
Brand Strategy
Branded Merchandise
Concept Development
Environmental Graphics
Image Curation
Naming
Pattern Design
Print & Collateral
Signage & Wayfinding
UX/UI Design
Website Design

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Lead Designer - Bre Tauscher

Creative Director -Jennifer Bryan
Senior Strategist -Jamie Bourgidu
Art Director -Danielle Breck

Designed under the direction of Think Joule

Client Team
Greystar - Property Management
ArtLifting - Art Curation & Artist Partnership

Development
High Street Residential - Developer
Trammell Crow Company - Development Partner