Standard Center turned an underused subterranean passage into a workplace fitness amenity. As lead designer for the environmental graphics, I worked with the project team to give the space the focus and energy of a collegiate training facility. Linework echoed the architectural geometry, and layered graphics connected corridors and studios so the fitness center’s identity continued through the spaces between workouts.

Each room called for a different level of intensity. I used calmer tones in the yoga studio to support focus and recovery, while larger graphics worked with lighting in the cycling studio to create a more energetic setting. I also considered the surfaces and materials behind each application so the graphics felt like part of the interior. A shared graphic system gave the fitness center a recognizable character, with enough variation to suit each activity.

Concept Development
Environmental Graphics
Illustration
Image Curation
Messaging
Pattern Design
Signage Design

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Lead Designer - Bre Tauscher

Creative Director -Jennifer Bryan
Senior Strategist -Jamie Bourgidu
Art Director -Danielle Breck

Designed under the direction of Think Joule

Interior Architecture
LRS Architects

Construction
Fortis Construction

Fabrication & Installation
Forge Graphic Works