The Ground brought together farms, food, lodging, and experiences across Yamhill County and the Willamette Valley. Working closely with the client and other designers at Think Joule, I helped develop a family of brands for those offerings. We kept each destination’s identity distinct and used a shared endorsement from The Ground to connect the family. That approach preserved the character of individual places and left room for future additions.

I helped carry the system into websites, print materials, signage, maps, trail wayfinding, and merchandise. The website organized offerings around lodging, market, farm, food, and events, giving visitors clear ways to explore the organization. Maps and trail signs supported that discovery in person. My work connected the broader brand structure to practical details, helping someone recognize a related destination online or find the right path once they arrived.

Brand Identity
Brand Strategy
Creative Development
Environmental Graphics
Naming
Print & Collateral
Signage & Wayfinding
Photo Curation
Promotional Items
Website Design

—

Senior Designer - Bre Tauscher

Creative Director -Jennifer Bryan
Senior Strategist -Jamie Bourgidu
Art Director -Danielle Breck
Senior Designer - Keri Bonn
Junior Designer - Nathan Bergfelt

Photography
AJ Meeker
Gregor Halenda

Indigo Awards 2024

• Gold in Branding for Hotels & Resorts

• Silver in Branding for Travel

• Silver in Logos for Graphic Design

• Silver in Branding for Graphic Design

• Silver in Illustration for Graphic Design

• Silver in Integrated Graphic Design for Graphic Design

• Silver in Promotional Materials for Graphic Design

• Bronze in Poster and Brochure Design for Graphic Design