The Ground is an evolving collection of destinations, experiences, and businesses throughout Yamhill County and the Willamette Valley, all centered around connecting farm, food, and people. Working closely with The Ground, I collaborated with other designers at our studio to create a family of brands and an architectural framework for their growing ecosystem, connecting existing and future offerings while preserving the unique character of each destination.

We extended the system across web, print, signage, trail wayfinding, maps, communications, and branded materials, creating a cohesive guest experience across multiple properties. The result is a unified brand platform that helps visitors navigate The Ground's many offerings while making it easier to discover everything The Ground has to offer.

Brand Identity
Brand Strategy
Creative Development
Environmental Graphics
Naming
Print & Collateral
Signage & Wayfinding
Photo Curation
Promotional Items
Website Design

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Creative Director -Jennifer Bryan
Senior Strategist -Jamie Bourgidu
Art Director -Danielle Breck
Senior Designer - Keri Bonn
Senior Designer - Bre Tauscher
Junior Designer - Nathan Bergfelt

Photography
AJ Meeker
Gregor Halenda

Indigo Awards 2024

• Gold in Branding for Hotels & Resorts

• Silver in Branding for Travel

• Silver in Logos for Graphic Design

• Silver in Branding for Graphic Design

• Silver in Illustration for Graphic Design

• Silver in Integrated Graphic Design for Graphic Design

• Silver in Promotional Materials for Graphic Design

• Bronze in Poster and Brochure Design for Graphic Design