Scouter’s Mountain
An Apartment Brand with Campfire Character
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Scouter's Mountain is a garden-style apartment community in Happy Valley inspired by the spirit of the Pacific Northwest. Drawing from rustic lodges, summer camps, and the surrounding natural landscape, I helped create a brand identity that feels adventurous, nostalgic, and deeply connected to place. The visual system extends across environmental branding, marketing, and digital touchpoints, creating a cohesive experience from first impression to move-in.
At the heart of the brand is Scout, a playful mascot that brings warmth and personality to the identity. From custom wallpaper and canoe-inspired clubhouse details to print collateral and social media, every touchpoint reinforces the property's sense of adventure, creating an immersive brand experience that stands apart in the multifamily market.
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Brand Identity
Brand Strategy
Creative Development
Environmental Graphics
Print & Collateral
Pattern Design
Photo Curation
Promotional Items
Signage
UX/UI Design
Website Design—
Creative Director -Jennifer Bryan
Senior Strategist -Jamie Bourgidu
Lead Designer - Bre TauscherDesigned under the direction of Think Joule
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