I created Alpine Station as a self-initiated concept for a technical outerwear brand, exploring how performance information and the energy of snowboarding could share one visual language. I developed the identity and campaign around “Designed for Higher Conditions,” using bold typography, topographic linework, and cobalt blue, red-orange, and charcoal to establish a clear connection to the mountain environment.

Custom icons and infographics broke down technical product details so the practical reasons for choosing the gear received as much attention as the imagery. I paired that structure with expansive mountain scenes and shifts in scale to give the layouts movement and breathing room. Across the website concept, campaign posters, social graphics, and motion work, I tested how the identity could move between the feeling of a ride and the details of a jacket.

Brand Identity
Brand Strategy
Campaign Design
Concept Development
Iconography
Image Curation
Infographics
Messaging
Motion Design
Print & Collateral
Social Media Design
Website Design

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Concept & Design - Bre Tauscher

Self-initiated concept project