Alpine Station is a self-initiated concept for a technical outerwear brand built around the demands of riding above the treeline. I developed the identity and campaign around “Designed for Higher Conditions,” pairing the precision of performance gear with the energy of snowboarding. Bold typography, topographic linework, and a palette of cobalt blue, red-orange, and charcoal give the brand a distinct visual character rooted in the mountain environment.

The identity extends across web, print, and motion, with custom icons and infographics making technical product details easier to understand. Expansive mountain imagery and shifts in scale bring movement and breathing room to the system, balancing its more structured elements. From campaign posters and social graphics to detailed product pages, the work explores how an outdoor brand can carry the same confidence through both the excitement of the ride and the practical details of the gear.

Brand Identity
Brand Strategy
Campaign Design
Iconography & Infographics
Messaging
Motion Design
Print & Collateral
Social Media Design
Visual Curation
Website Design

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Concept & Design - Bre Tauscher

Self-initiated concept project