Parkview at Terwilliger Plaza brought together branding, environmental graphics, and placemaking to support the launch of a new 10-story Passive House senior living community. I helped create a cohesive brand experience across marketing materials, the website, digital campaign assets, signage, photography, and a dedicated Design Center that gave prospective residents an immersive introduction to the community before construction was complete.

Story-driven installations, custom exhibits, campus signage, brochures, and sales materials worked together to turn every interaction into an extension of the brand. By connecting the physical space with the marketing experience, the project helped build excitement, establish trust, and create a welcoming first impression that carried from first visit through move-in.

Brand Strategy
Creative Development
Environmental Graphics
Print & Collateral
Signage & Wayfinding
Photo Curation
Promotional Items
Template Designs
Website Design

Brand Strategy
Campaign Strategy
Collateral Materials
Digital & Print Ads
Environmental Graphics
Identity Expansion
Messaging
Photography
Signage & Wayfinding
Website

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Creative Director -Jennifer Bryan
Senior Strategist -Jamie Bourgidu
Art Director -Danielle Breck
Senior Designer - Bre Tauscher
Senior Designer - Keri Bonn
Brand Producer: Emilie Beath

Designed under the direction of Think Joule

Communications Strategy
Hudner Strategies

Architecture
LRS Architects

General Contractor
Walsh Construction Co.

Sign Fabrication & Installation
Sign Wizards
Forge Graphic Works

DJC Top Projects 2024 Honoree

Indigo Awards 2023, Bronze in Branding for Real Estate