Parkview at Terwilliger Plaza needed to introduce a new ten-story Passive House senior living community before prospective residents could experience the finished building. Working with the Think Joule team, I contributed to marketing, digital, and environmental design that helped people picture their lives there. The Design Center gave that introduction a physical home, bringing together exhibits, graphics, and sales materials that visitors could explore and discuss.

I helped carry the same story through the website and digital campaign assets, keeping the introduction consistent beyond a visit. My work also included campus signage and wayfinding, where legibility and placement at decision points mattered as much as appearance. The modular system allowed for updated information and future additions, giving the expanding campus a practical way to keep directions clear as it changed.

Brand Strategy
Branded Merchandise
Campaign Design
Campaign Strategy
Concept Development
Environmental Graphics
Exhibit Design
Image Curation
Messaging
Print & Collateral
Signage & Wayfinding
Template Design
UX/UI Design
Website Design

—

Senior Designer - Bre Tauscher

Creative Director -Jennifer Bryan
Senior Strategist -Jamie Bourgidu
Art Director -Danielle Breck
Senior Designer - Keri Bonn
Brand Producer: Emilie Beath

Designed under the direction of Think Joule

Communications Strategy
Hudner Strategies

Architecture
LRS Architects

General Contractor
Walsh Construction Co.

Sign Fabrication & Installation
Sign Wizards
Forge Graphic Works

DJC Top Projects 2024 Honoree

Indigo Awards 2023, Bronze in Branding for Real Estate