Following a change in ownership, Pacific Ironclad needed to refresh how it presented its construction project management and consulting work. I helped develop and expand the brand identity using a grounded palette and Pacific Northwest imagery to communicate stability and experience. I also helped built the website in Squarespace, combining custom CSS and third-party modules to translate the design into a responsive site that highlighted the firm’s expertise.

I owned the creation of flexible templates and design systems for presentations, proposals, pricing documents, stationery, and infographics. I structured the layouts to accommodate different project types, content lengths, and levels of detail while keeping the brand recognizable. That flexibility mattered because the team needed to communicate everything from a detailed cost breakdown to an introductory presentation. These tools gave the team a consistent starting point they could adapt for different clients and projects, carrying the identity into their everyday work.

Brand Identity
Brand Strategy
Concept Development
Digital Strategy
Image Curation
Presentation Design
Print & Collateral
Template Design
Website Design
Website Development

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Senior Designer - Bre Tauscher

Creative Director -Jennifer Bryan
Senior Strategist -Jamie Bourgidu
Senior Designer - Keri Bonn

Designed under the direction of Think Joule

Developer
Graybox