Brightworks Sustainability needed a visual identity that reflected the clarity it brought to complex sustainability and ESG work. Working with the Think Joule team, I helped refresh the brand through an airy, restrained approach. Generous white space, a monochromatic palette, and carefully organized layouts gave detailed information a clear hierarchy and kept the firm’s expertise at the center of the design.

For the website, I collaborated with our studio, the Brightworks team, and development partner Graybox to apply the refreshed identity. I helped translate the visual direction into pages that made the firm’s services and project experience easier to navigate. I also worked on presentation and proposal templates, adapting the same principles to denser information. The design needed to remain useful in the documents people worked with every day.

Brand Refresh
Brand Strategy
Concept Development
Digital Strategy
Iconography
Image Curation
Motion Storyboarding
Presentation Design
Print & Collateral
Template Design
UX/UI Design
Website Design

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Senior Designer: Breanna Tauscher

Creative Director: Jennifer Bryan
Senior Strategist: Jamie Bourgidu
Art Director: Danielle Breck
Senior Designer: Keri Bonn

Designed under the direction of Think Joule

Website Development
Graybox